Online Advertising

 What is online advertisement?

Any marketing message that appears online is referred to as online advertising. In other words, it might show up in a web browser, search engine, social media platform, mobile device, or even email.

For a variety of reasons, savvy advertisers are increasingly using this venue to connect with consumers.

• It is reasonably priced.
• It has a large audience.
• It can be monitored to gauge its success (or failure)
• It can be tailored to a specific audience.

Online advertising is indeed expanding as new opportunities for marketers arise (think ads delivered through text message or marketing messages delivered to users in a certain area, known as geo-targeting). While some of the advertisements are less frequent or are only recently becoming more popular, there are still several that we see repeatedly every day. Let's examine some of the most often used forms of web advertising.

Internet Advertising Formats

You can't really avoid adverts that are provided in a digital environment, whether you're browsing the web or merely checking your email. Here are a few of the most well-liked kinds.

Display advertisements

Display ads, arguably the most traditional type of online advertising, can take the form of anything from banners of all sizes and forms to text ads that are pertinent to the page's content. You might come across an AutoZone banner ad on a well-liked auto blog or a banner ad for Sephora's newest products on a well-liked beauty or cosmetics site.

Email Advertisement Due of its widespread use in online marketing, many customers don't even consider email ads to be advertisements.

advertisement via web banners

Typically, web banners or banner advertising are visual advertisements that are displayed on a web page. A central ad server distributes a lot of banner adverts.

Rich media, such as Java applets, HTML5, Adobe Flash, and other applications, can be used in banner ads to include video, audio, animations, buttons, forms, or other interactive components. Web banners originally took the shape of frames. Traditional frame ads are sometimes referred to as "banner ads" in everyday speech. Website owners include frame adverts by designating a certain area on the page. Standardized pixel size for ad units is suggested in the Interactive Advertising Bureau's Ad Unit Guidelines. 

Pop-ups and pop-unders: A pop-up advertisement appears in a separate web browser tab that is opened on top of the visitor's current browser window. The first browser window that a website visitor sees is covered with a pop-under advertisement. 22 Online authorities like Google warn against using pop-under adverts and comparable technologies, stating that they do not condone this practice.

A floating ad is a sort of rich media advertisement that shows over the content of the requested website. It is also known as an overlay ad. During a predetermined amount of time, floating advertising may disappear or become less intrusive.

Expanding advertisement: An expanding advertisement is a rich media frame that changes size in response to a predetermined event, such as a user clicking on the advertisement or moving the user's mouse over it. Advertisers may squeeze more information into a small ad space by using expanding advertising.

Trick banners: A trick banner is a banner ad that imitates a screen element that people frequently see, like a system message or a message from a well-known application, in order to get users to click on the ad.

Trick banners are a type of bait-and-switch since they frequently do not mention the sponsor in the first ad.

Advertising in News Feed

In social media sites that provide a consistent stream of information updates ("news feed"[42]), "News Feed Advertisements," also known as "Sponsored Stories" and "Boosted Posts," are common (i.e. in similar sized small boxes with a uniform style). The non-promoted news that the users are reading is mixed in with those advertising. These advertising may promote a website, a fan page, an app, or a product, among other types of content.

This sort of display advertising belongs to a separate category because, unlike banner ads, which are easy to spot, News Feed Ads' design fits in seamlessly with unpaid news updates.

Models for advertising sales and delivery

Several stakeholders may be involved in the process of displaying online advertising. The publisher of the website chooses and serves the adverts in the simplest scenario. This approach is available to publishers who run their own advertising departments. As an alternative, ads may be delegated to an advertising agency under a contract with the publisher and delivered from the agency's servers. Alternatively, ad space may be made available for purchase in a market where prices are determined by real-time bidding on an ad exchange, a practice known as programmatic advertising.

Computerized advertising

Instead of relying solely on human judgement, programmatic advertising uses software to automatically sell and distribute digital advertising on websites and other channels.

Through ad servers, which frequently employ cookies—unique identifiers of particular computers—which ads to offer to specific customers, advertisements are chosen and targeted to audiences. Cookies can keep track of whether a person abandoned a website before making a purchase, allowing the advertiser to retarget the user with adverts from the previous page they visited.