What is Mobile Marketing?
Mobile marketing is a multi-channel internet marketing strategy that aims to connect with a target audience via websites, email, SMS and MMS, social media, mobile applications, and other connected devices such as smartphones, feature phones, tablets, and other similar devices. Customers can receive customized, time- and location-sensitive information from mobile marketing that promotes products, services, appointment reminders, and ideas. Theoretically speaking, mobile marketing is described as any marketing action undertaken over a ubiquitous network to which consumers are continually linked using a personal mobile device.
SMS Advertising
Both inbound and outbound marketing methods are used in SMS marketing. Outbound marketing concentrates on delivering messages for sales, promotions, contests, contributions, television program voting, appointment and event reminders, whereas inbound marketing concentrates on lead generation.
Sender ID, message size, content organization, anti-spam compliance, and message delivery are the five essential elements of SMS marketing.
Receiver ID
A name or number that identifies the sender is known as a sender ID. Virtual numbers, short codes, SIM hosting, and custom names are the most frequently utilized for business purposes and can be rented from bulk SMS service providers.
Virtual Shared Numbers
Shared virtual numbers, as their name suggests, are used by a variety of senders. These are typically free, although they cannot receive SMS answers, and the number occasionally changes without permission or prior warning. Depending on the situation, recipients may find it confusing or untrustworthy when senders use various shared virtual numbers on different days.
Exclusive Virtual Numbers
Leasing a dedicated virtual number, also known as a long code or long number (international number format), is a good way to prevent sharing numbers with other senders, as well as for brand recognition and number consistency.
Brief codes
Dedicated virtual numbers provide many of the same functions as short codes, which are shorter mobile numbers that are typically 5–6 digits in length. Every country has a different range of its length and availability. They are frequently utilized by businesses and governmental entities and are typically more expensive. Short codes are chosen over dedicated virtual numbers for mass messaging because to their higher throughput, which makes them ideal for urgent situations and time-sensitive campaigns.
Hosting SIM
A cellphone number obtained from a carrier may be utilized for SMS delivery as part of a marketing campaign thanks to physical and virtual SIM hosting. A bulk SMS provider hosts the SIM that is connected to the number. A SIM is physically housed in a GSM modem with physical SIM hosting, and SMS received by the SIM are forwarded to the subscriber. In the case of virtual SIM hosting, the SIM is roamed onto the partner mobile network of the bulk SMS provider. SMS sent to the mobile number are then sent from the mobile network's SS7 network to an SMSC or virtual mobile gateway before being delivered to the consumer.
Unique Sender ID
Users can designate a company name as the sender ID for one-way organization-to-consumer messaging using a custom sender ID, also referred to as an alphanumeric sender ID. Bespoke sender IDs can be up to 11 characters long, allow upper- and lowercase ASCII letters and numbers 0–9, and are only supported in a few countries.
Message Volume
The quantity of SMS messages sent will be determined by the message size, which will also impact the cost of marketing a good or service. A message's characters are not all the same size.
MMS Marketing
A timed slideshow of images, text, audio, and video can be included in an MMS message for mobile marketing. This MMS-delivered mobile content is (Multimedia Message Service). Sending and receiving standard MMS messages is a feature of nearly all modern color-screen phones. With MMS A2P (application-to-person) mobile networks, brands can send (mobile terminated) and receive (mobile originated) rich content to mobile users. In some networks, businesses can sponsor P2P messages as well (person-to-person).
Whereas a typical MMS message based on Unicode can include up to 500 characters, one based on the GSM encoding is limited to 1500 characters.
Messages that exceed the length restriction are terminated rather than concatenated like SMS messages.
In conclusion, mobile marketing is an essential part of any marketing strategy today. With the widespread adoption of mobile devices, businesses can reach their customers at anytime and anywhere, creating a highly engaged and personalized experience. By utilizing tactics such as SMS marketing, mobile apps, mobile search ads, mobile display ads, social media marketing, and mobile video ads, businesses can create a compelling mobile marketing strategy that engages with their audience and drives results.
Post a Comment